When it comes to data visualization, how information is presented can have a significant impact on comprehension and decision-making. Stated differently, viewers' comprehension and clarity of the information they are provided with can be significantly improved by tailoring the way data appears in reports.
With the capacity to perfectly meet visualization needs, Google's Custom value formatting feature—which was recently introduced—emerges as a useful tool. It allows users to customize date and time and numeric fields within reports. I'll provide a detailed process for successfully implementing it in Looker Studio in this article.
Clarity and context are just as important as appearances when it comes to custom value formatting. Why it matters is as follows:
1. Improved Clarity: Dates and numerical numbers can be precisely formatted in charts and tooltips to make sure that readers can easily understand the information.
2. Tailored Representation: Changing the data type won't always provide the desired presentation of the data. This void is perfectly filled by custom formatting.
3. Contextual Insights: By adding language or using particular formatting styles, viewers can be given more context, which will improve their comprehension of the data that is being presented.
Let us now look at the following example to see how custom formatting can significantly improve our attempts at data visualization by providing contextual information that helps comprehension and simplifies interpretation.
As the accompanying chart shows, it is more effective to include descriptive text such as "This month saw xx orders in total" rather than simply showing the total number of orders placed. This provides users with context in addition to raw data, allowing them to better grasp the relevance of the information.
Conclusion
Users may struggle to comprehend the visualizations of complex datasets based purely on numbers. As a result, using custom formatting to include descriptive text with numerical data improves comprehension. Readers are steered to the right information analysis by offering succinct and unambiguous explanations. This enables consumers to gain a better understanding of the information and make decisions based on its insights.
To sum up, custom value formatting gives you the ability to fine-tune how data is presented in reports so that insights are communicated clearly and successfully. You may improve the visual depiction of data and enhance the viewing experience for both stakeholders and decision-makers by implementing custom value formatting.
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