In this blog post, I want to summarize the new releases from the Google tools, that we use daily in datadice. Therefore I want to give an overview of the new features of BigQuery, Data Studio, Google Analytics and Google Tag Manager. Furthermore, I will focus on the releases that I consider to be the most important ones and I will also name some other changes that were made.
It would be wrong to say that BigQuery got no new updates, but there are at least no big new features. So I just want to mention some of the changes:
When you go to https://datastudio.google.com you see that the Logo of the tool changed and the name as well.
Old URL (still working): https://datastudio.google.com/
New URL: https://lookerstudio.google.com
Google wants to make the Looker brand bigger and unify its BI systems. The first step is to bring the Visualization tools Looker and the former Data Studio closer together.
Looker Studio is still free, but there is a paid version available now, Looker Studio Pro. For now, it has just advantages in managing the dashboard (Team workspaces, Link with GCP, …). Additionally, you have to contact the sales department from Google, to get access.
We already published a more detailed blog post about it in English and German.
If you already have a proper UA tracking implementation it is for sure annoying and a lot of work, to build a GA4 tracking ecosystem on the same quality level.
Google offers some ways to make the change from UA to GA4 easier and faster now.
At the moment, we have no hands-on experience with these new features, so we can not give a first impression, of how well it works.
For sure it is still recommended to build your own tracking solution for GA4, but to find a starting point or to collect already GA4 data, you can try out one of the 2 new approaches.
For GA4 it is already possible to push data from an FTP system to your GA4 property, when the data is in the correct format, to fill your analysis tool.
They improved this service now to add a schedule to add the data to the property regularly. It is also still possible to add data (just) on demand.
The starting point is the data import menu inside the admin section.
Scheduling the import
No further release for the Google Tag Manager.