In this blog post, I want to summarize the new releases from the Google tools, that we use daily in datadice. Therefore I want to give an overview of the new features of BigQuery, Looker Studio, Google Analytics and Google Tag Manager. Furthermore, I will focus on the releases that I consider to be the most important ones and I will also name some other changes that were made.
As usual, there are new Machine Learning improvements, especially for the preprocessing stage:
I would say, the best feature this month! But an essential feature as well.
When you make changes to the code and you want to commit these changes, you see a comparison of the code before and after the changes.
As you know from other code management services, you see your changes in green and if it overwrites the old status, it is shown in red.
After you see the changes and you can select which files you want to commit now, Dataform closes the gap step by step to services like Github or Gitlab to have a nice working Code Management and Coworking platform.
Another useful feature is the file tabs in the workspace. Every new file you select opens a new tab above the code area and you can easily switch between the files you are working on.
If you click on a file in the navigation and it is already available via a tab, it switches to the existing tab and will not create a new tab.
This is a completely new functionality to create custom data fields.
In easy words, it is a more intuitive CASE-WHEN statement. The workflow in general:
Later this month we will publish our own blog post about how it works and what are the main aspects.
There are some new settings for charts and tables available:
Google has added a lot of different new map types to Looker Studio in the last time. The new Connection Map can draw lines between points.
For this kind of chart is the 3D and tilt functionality important which I showed in the last blog post, because some connections could be hidden if you just see it in 2D.
Further information and an example can be found here.
If you connected your GA4 property with your Campaign Manager 360, Display & Video 360, and/or Search Ads 360 accounts there are some new features available.
For every marketing platform you connected are new GA4 reports available. In the Acquisition overview report appears a new summary card with the GMP data and there is a link shown to the corresponding detail page.
In your Acquisition Reports, there are more dimensions from the connected Marketing Platforms available. Here is the list of the dimensions.
It is possible to create GA4 audiences in Google Ads directly now. It is really useful to create the audiences you need for GAds marketing in GAds and the audiences you need for other analytics in GA4 directly. A guide on how to do this can be found here.
There are some further adjustments I want to mention:
No further release for the Google Tag Manager.
This post is part of the Google Data Analytics series from datadice and explains to you every month the newest features in BigQuery, Data Studio, Google Analytics and Google Tag Manager.
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